Mayfair's hospitality scene — from Mount Street and Shepherd Market to Dover Street and the streets around Bond Street — serves some of London's most discerning guests. Expectations are high, and loyalty is earned through recognition, consistency and a sense of being looked after.
Star Loyalty designs premium loyalty programmes that fit that world: understated wallet cards, invitation-only tiers and personal touches that make your best guests feel like members, not discount hunters.
Recognition, not discounting
In Mayfair, a percentage-off voucher can cheapen a brand. We design programmes around experiences instead: chef's table invitations, early access to new menus, preferred booking times, private events and personal birthday gestures.
Know your most valuable guests
Our customer insights highlight your most valuable and most frequent guests, so your team can recognise them, personalise their experience and spot when a regular has gone quiet — before they drift to a competitor.
Geofenced alerts and slow-day campaigns in Mayfair
We set a geofence around your Mayfair venue, so loyalty members who walk nearby get a timely notification on their phone: a reward ready to claim, double stamps or today's offer. On quieter days we send SMS and email campaigns to your members to bring people in when you need them most. Our clients see an average 30% increase in returning customers.
Who we work with in Mayfair
- Fine-dining and neighbourhood restaurants
- Premium cafés and patisseries
- Members' clubs and bars
- Wellness, spa and fitness studios
- Luxury hospitality groups
Our loyalty services in Mayfair
Every Mayfair programme can include loyalty programme design, geofenced notifications that reach people as they pass, SMS & email campaigns to fill your slow days, Apple & Google Wallet loyalty cards and monthly customer insights — set up and managed for you.
