Most marketing reaches people at the wrong time: an email at 9pm about a lunch offer, a social post seen from the sofa. Geofencing flips that around. Your message arrives when a customer is a few minutes' walk away and deciding where to go.
It's one of the things that makes Star Loyalty different from a standard loyalty app. We set up the geofence around each of your venues, write the messages and decide when they should fire, so proximity alerts feel helpful rather than intrusive.
What's included
- A geofence set up around each of your venues
- Proximity notifications to opted-in loyalty members
- Messages tailored by time of day — coffee in the morning, lunch at noon, courts in the afternoon
- Rules that stop customers being messaged too often
- Different offers for slow periods and busy periods
- Reporting on visits that follow a proximity notification
Right message, right place, right time
A loyalty member walking down your street at 11:45 sees "Your lunch reward is ready — 2 minutes away". Someone passing your padel club on a quiet afternoon sees "Courts free from 2pm — book now and earn double points". Because the message arrives when they are already nearby, it turns intent into a visit.
Built to be welcome, not annoying
Customers opt in when they join your loyalty programme and can switch alerts off at any time. We cap how often anyone is notified and only send messages with a genuine reason behind them — a reward ready to claim, a quiet-time offer or something new to try.
Strongest alongside slow-day campaigns
Geofencing reaches people who are close by. Our SMS & email campaigns reach your whole member list. Together they give you two ways to fill quiet periods: one in the moment, one planned ahead.
Available across Hertfordshire, Essex & central London
We provide geofenced notifications for businesses in Hertford, Ware, Harlow, Soho, Marylebone, Fitzrovia, Covent Garden and Mayfair, managed from our base in Hertford.
