Who we help · Hospitality

A loyalty programme for your caférestaurantbakerycoffee shopdelibarpubcafé

Encourage repeat visits and fill your quieter services with a loyalty programme built for cafés, restaurants, bakeries, delis, bars and pubs.

The challenge

More regulars for cafés, restaurants and bars.

Sound familiar?

  • Paper stamp cards get lost or copied
  • Midweek and afternoon services are hard to fill
  • Booking and delivery apps own the customer relationship
  • Chains with big loyalty apps compete for the same customers
Hospitality customer loyalty
Coffee card7 of 10 stamps
Free flat white on your next visit
Who it's for

Hospitality businesses we work with

Cafés & coffee shops

Digital stamp cards that turn a morning coffee into a daily habit.

Restaurants

Points, birthday rewards and midweek offers that fill tables.

Bakeries & delis

Reward the weekly regulars who keep your counter busy.

Bars & pubs

Fill early-week evenings and reward your locals.

Multi-site groups

One card across every venue, with site-by-site reporting.

Built around how people eat and drink out

Hospitality lives on frequency. A customer who comes in three times a week is worth many times more than a once-a-month visitor, and the difference is usually habit. We design programmes that build that habit: a stamp card for coffee, points for restaurants where spend varies, and rewards for bars and pubs that bring locals back early in the week.

Own the relationship with your guests

Booking platforms and delivery apps are useful, but the guest relationship often sits with them, not you. A Star Loyalty programme captures your customers directly, so you can invite them back for a new menu, a quiz night or a quiet Tuesday without paying for every booking.

Fill the quiet times, not the busy ones

Geofenced alerts reach members as they walk past at lunchtime, and SMS and email campaigns go out on the days you need people in. Offers are aimed at your slow periods, so you don't give margin away on a full Saturday night.

More than a loyalty card

Every Star Loyalty programme for hospitality businesses includes geofenced notifications, which reach members when they're close by, and SMS & email campaigns to fill your slow days. We report on the visits and revenue each campaign brings back. Our clients see an average 30% increase in returning customers.

Hospitality businesses we work with locally

We support hospitality businesses in Hertford, Ware and Harlow, and across central London in Soho, Marylebone, Fitzrovia, Covent Garden and Mayfair.

How it works

From first visit to loyal regular in four steps

A done-for-you process. You run your business — we build, launch and manage the programme that keeps customers coming back.

01
Discover
STEP 01 — DISCOVER

Brand it your way

We start with a short discovery call to understand your customers, your margins and what a 'regular' looks like for you. Then we design a programme in your colours, with your logo and your tone of voice — so it feels like part of your business, not a bolt-on.

STEP 02 — DESIGN

Choose what to reward

Visits, spend, referrals, reviews, off-peak bookings, trying a new menu item — we help you decide which behaviours actually grow your business, and build rewards that cost you little but feel generous to customers.

STEP 03 — LAUNCH

Set the rules & go live

We set up the digital loyalty card, QR codes for your counter or reception, staff briefing notes and launch messaging. Customers join in seconds from their phone — no app download needed.

STEP 04 — GROW

Measure and improve

Each month we review who is coming back, who has gone quiet and what is working. Then we run targeted campaigns — win-backs, birthdays, quiet-day boosts — to keep repeat visits climbing.

FAQ

Loyalty for hospitality: FAQs

Will a digital loyalty card slow down service?

No. Customers scan a QR code or show their wallet card, which takes a couple of seconds, about the same as stamping a paper card.

Does it work for restaurants as well as cafés?

Yes. Cafés usually suit a stamp card. Restaurants usually suit points, because spend varies so much between a quick lunch and a big dinner. We'll recommend what fits.

Can it work across several venues?

Yes. Multi-site groups can run one programme across every venue, with reporting for each site and offers for individual locations.

How do you avoid discounting our busy times?

Offers are aimed at the days and times you choose, so they help fill quieter services rather than giving margin away when you're full.

Let's talk

Ready to give customers more reasons to return?

Book a free, no-obligation consultation. We'll look at how customers find you today and map out a loyalty programme that fits your business.