About us

Customer retention. Real growth.

We're a Hertford-based agency on a simple mission: give independent businesses the loyalty tools the big chains have — in their own brand, managed for them.

Our story

Why Star Loyalty exists

The big coffee chains and restaurant groups have spent millions on loyalty apps that keep their customers coming back. Independent cafés, restaurants and clubs — often with better food, better service and more character — are left with paper stamp cards and hope.

Star Loyalty was set up to close that gap. We combine simple, modern technology like Apple and Google Wallet cards with hands-on, local support, so any business can run a loyalty programme that looks great and genuinely works.

Add your own founder story here — who you are, why you started Star Loyalty, and what you care about. Real stories build trust and help this page rank.

What we believe

Our principles.

Loyalty is earned

Rewards should feel generous, and recognition matters as much as discounts.

Simple beats clever

If a customer can't understand your programme in five seconds, it won't work.

Decisions from data

We measure repeat visits and revenue — not vanity metrics.

Local and hands-on

We meet you, visit your venue and support your team in person.

Your data, your customers

You own your customer list, handled properly under UK GDPR.

Done for you

You run your business. We run your loyalty programme.

Where we work

Hertfordshire, Essex & central London

Let's talk

Ready to give customers more reasons to return?

Book a free, no-obligation consultation. We'll look at how customers find you today and map out a loyalty programme that fits your business.