Most local businesses work hard to win a new customer and then leave the second visit to chance. A well-designed loyalty programme changes that. It gives people a simple, visible reason to come back — and gives you a direct line to them once they have.
Star Loyalty designs, launches and manages loyalty programmes for independent hospitality and leisure businesses. We handle the strategy, the reward structure, the digital card, the in-store materials and the ongoing tweaks, so your team can focus on service.
What's included
- Reward strategy built around your margins and average spend
- Branded digital stamp card or points card in Apple Wallet & Google Wallet
- Tiered rewards (e.g. Regular, Local, VIP) to recognise your best customers
- Referral rewards so loyal customers bring their friends
- QR counter cards, table talkers and staff briefing notes
- Monthly reporting on sign-ups, repeat visits and redemptions
Stamps, points or tiers — which is right for you?
A stamp card works brilliantly for high-frequency, similar-value purchases like coffee, lunch or court sessions: ten visits, one reward. A points programme suits businesses with a wider spread of spend, such as restaurants, where a £12 lunch and an £80 dinner shouldn't earn the same. Tiers layer on top of either to recognise your top customers with perks that cost little but feel exclusive — priority booking, a first look at the new menu, a members' evening.
We'll recommend the right model after looking at your average transaction value, visit frequency and gross margin — not a one-size-fits-all template.
Rewards that feel generous without eroding margin
The best rewards have a high perceived value and a low cost to you: a free drink with a meal, an extra hour of court time on a quiet afternoon, a dessert on a birthday. We model the cost of every reward before launch so you know exactly what the programme will cost to run, and we steer redemptions towards your quieter periods where possible.
Available across Hertfordshire, Essex & central London
We provide loyalty programmes for businesses in Hertford, Ware, Harlow, Soho, Marylebone, Fitzrovia, Covent Garden and Mayfair, managed from our base in Hertford.
